- Before launching new products or services. For finding out consumer preferences, they conduct survey and utilize the results to improve their products.
- After launching a product. They conduct survey to study the consumer feedback. This feedback is vital in improving their products.
- To compare their market reach. To study the position of their products as compared to other rival products, they conducts survey
Once a person registers in a survey company, his details are kept in a database and whenever a survey is available, invitation is send to all those in database by email. The email contains link to the survey and you can participate by clicking the link.Usually there will be some qualifying questions which you will have to clear before entering actual survey. Once qualified, you can complete the survey and reward will be credited to your account instantaneously. A survey is a collection of related questions.Each question will have 4 or 5 answers from which you have to choose your answer. (There is no Right or Wrong answer for a question). You can choose any answer according to your choice.The survey contains questions designed to find out different aspects such as what people like, what they are interested in, what kind of products they buy, why they choose one product over another, what they think of certain products, how much they spend on various products etc.The number of questions depend on the survey. The more the number of questions,the more reward will be credited.
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